This week for my visual media course we had the opportunity to work with photoshop, illustrator and indesign to re create, in our own way, an ad from an existing ad campaign. I decided to work with Coca Colas “Taste the Feeling” campaign. Some of the elements I wanted to focus on was their use of fun colors, I wanted to keep the same typography and I wanted the iconic Coke glass bottle to be the focus of the image.
In the following images you will see a series of slides created in indesign that include transition slides, reverse engineer slides, and photos of the original and new ads.
I hope you were able to enjoy the slides created to re make this ad design. I have used photoshop for a while so my favorite part of this was being able to go into photoshop to adjust the lighting of the image and make the bon fire happening in front of them really pop. Learning these small principles learned in this class I have been able to better improve my designs to make them more visual appealing.
This week for Visual Media we got to work with adobe photoshop. We were instructed to create a non-literal creative add for a common product. I was assigned an air freshener and my target audience was males and females, age 35-44, with a masters or doctorate, making 15,000-39,000. I used images from unsplash.com to create my ad and all photo credits go to Charlie Deets, Sabastien Marchand, and Maryus Bio.
As for the design elements of my ad, I wanted to show how the product could transport you to another place. In reality the person is stuck in rush hour traffic and so I wanted the darkness of the car to show that sadness, but then we see this beautiful forest road taking us where we want to be. For the main title I used a serif font to stand out and then to contrast used a sans serif.
I really liked being able to use various design elements in this ad as well as being able to work with photoshop more. One of my favorite this about this was adding three separate images together and making it into one well put together image.
This past week for my visual media class we had the opportunity to try out Adobe Illustrator and work with vector graphics. For those who don’t know what a vector is, it is an image made without pixels so that the image can shrink or be enlarged without loosing quality.
We were instructed to make an icon set so I made a series of flying insects for kids ages 5-12 who love bugs. I used simple shapes and the shape builder tool to add and subtract segments of the shape to create wings and other parts of the body.
The following 4 images are my icons saved as 400px x 400px PNG’s.
These images are my 60px x 60px PNG’s
For this design I wanted to keep the colors, strokes, and wings the same. I used the same shades of yellow for all of the designs as well as the same shades of grey. I also kept the stroke consistent on all of the wings.
I really liked being able to use illustrator for this project. I have quickly picked up the program and I hope to be able to use it more in the future.
For this magazine spread I had the opportunity to lay out a talk given by Henry B. Eyring of the First Presidency for The Church of Jesus Christ of Latter – day Saints. The title is Mountains to Climb and may be found here.
The spread was made using Adobe Indesign with a three page, the last two being a spread, layout. All images found in the spread are my original photographs. Some basic elements of the design are that I have pull quotes, text wraps and contrasting typography.
For this design, my target audience are 18-30 year olds who may be going through a hard time. I used basic complimentary colors of blue and orange colors to help my design. I really wanted to use blue to help my audience feel the healing power found within the article since blue usually means healing.
I really wanted to have my title inside my photo. I know most of the background of the photo where the title would be has white because of the clouds so I used a decorative font in black to show on the light background. For other Serif fonts I used Charter and the body in sans serif is Helvetica to have contrasting typeface.
Other elements I wanted in the photos to have blues and oranges to compliment the orange and blue in the borders of the pull quotes, photos, and my blue corners.
I hope the design elements were able to add to the article to draw in readers and send a message in and of itself for how we can overcome the mountains in our lives. I hope to be able to further improve my skills as I continue to make designs.
Today we are going to jump into something that I love, photography. I want to talk about specific tips for photography that could help any amateur photographer turn any photo into a great photo. We will look at examples of the rule of thirds, depth of field, and leading lines from some of my favorite photographers as well as we will look at my own work.
Lines help guide the viewer to the subject of your picture. The eye will naturally follow those lines without even thinking about it. This can greatly help a picture if the subject is simple or you’re not really sure how to focus on that subject.
Take this picture from photographer Jonas Bendiksen’s “Seed Vault” Project. He uses lines to focus on his subject.
As we see, Jonas uses the lines of the shelves to immediately direct our eyes to the subject.
Now lets take a look at a picture I took in Yellowstone National Park this weekend.
For this photograph, I used the lines in the walkway to help guide our eyes to the man walking.
Depth of Field
Another way to successfully draw the attention of the viewer to our subject is by creating a shallow depth of field. What happens when we do this is the subject will be in focus but the background will be blurred. For those using a DSLR camera, this can be done by using the automatic focus and slightly pressing the button to snap a photo or you can use a manual focus and adjust it yourself.
In this picture on Digital Photography Tips website shows a shallow depth of field keeping a mushroom and a branch in focus but everything else blurred.
Like I had said all on the left is in focus and the rest is blurred
Once again lets look at my photo.
This was taken after a show in a theater in Rexburg, ID. The depth of field is shallow drawing us into the popcorn and not giving any attention to the non – important background.
The Rule of Thirds
One last way to make any photo more visually appealing is by placing the subject on the rule of thirds. This means if you break the photo into thirds going both ways the subject should be on the ends or even better, the subject hits the meeting points.
For example, in this photo by Michael Fraiman, he uses the rule of thirds to draw focus to his subject.
The only suggestion I would have for this picture is trying to also put the horizon on one of the lines as well.
Once again time to look at my own work. This is my sweet dog Shadow. Usually when I take pictures, especially portraits, I keep my subject on the line.
Her nose perfectly lands on the intersection of two of the lines and her eyes are above the line to give balance to the entire picture.
I hope you are all able to benefit from these simple photography tips. I learned these my senior year of high school in a digital photography class and have used them ever since to help enhance my photos. These are not all the composition tips there are, but hopefully it will be enough to get you out there to capture the world.
Before 2015 the Los Angeles Clippers used this image as their logo. This logo can be found by google searching the Los Angeles Clippers. Today we are going to analyze why the logo is appealing solely due to the typography.
The creator of the design used a simple sans serif, or “without” serif font. The importance of using this typeface for the word Los Angeles is very important because it’s not the most important part of the image, Clippers is. If it were any other type of font the words would distract from the name of the team.
Like I said in the previous paragraph, the word Clippers is the most important part of the image. I like how the designer used a serif typeface to draw attention to the word. Serifs add to images by giving character to the word. It adds character by contrasting with the simpleness of the sans serif font.
By using these typography tools the Clippers were able to contrast well the different fonts and draw attention to the team name. I have seen that by using these skills well in designs they greatly add to the design. Hopefully we can all learn from what the designer of this logo has done.